Logo & Brand Identity Project

This project was completed for a Pony Club chapter that regularly hosts lessons, clinics, and schooling shows. The club had been using a low-resolution stock graphic for years and needed a refreshed logo that honored both the tradition of Pony Club and the level of dedication seen in its riders, volunteers, and instructors.

This was a logo refinement and modernization project. The goal was not to reinvent the identity, but to elevate it — keeping the recognizable fox and hunting horn motif while refining the illustration into something clean, professional, and distinctly theirs.

The Challenge & Goals

What wasn’t working before:
The original logo was a small, low-quality image taken from a stock source. It appeared pixelated on signage, difficult to embroider, and lacked the expressive personality that reflects the heart and tradition of the club.

What they needed:
A refined, vector-based logo that:

• Preserves the recognizable fox + hunting horn symbol
• Reproduces cleanly at all sizes — banners to belt buckles to saddle pads
• Feels timeless, spirited, and rooted in equestrian culture

Why it mattered:
Pony Club chapters rely on community support, pride, and visibility. A polished logo strengthens:

• Event promotion
• Club merchandise sales
• Recognition at competitions
• Overall confidence and identity within the equestrian community

A clear, cohesive brand helps the club present itself as the thoughtful and well-organized group it is.

Process Highlights

Discovery & Strategy
Discussed how the logo is used across the club — on banners, rider jackets, event programs, and digital flyers — to understand the necessary versatility and visual clarity.

Brand Direction
Focused on a playful yet dignified tone — spirited enough for young riders, refined enough to represent the club at competition.

File Prep & Applications
I provided formats optimized for:

• Embroidery
• Large-scale signage
• Laser engraving / decals
• Social media & print materials

Results

Previously the club had a low-resolution stock image that wasn’t scalable and did not fully reflect the quality and heritage of the club. What we finished with was a custom, high-quality illustrative logo that maintains the beloved fox imagery while elevating the club’s visual identity across apparel, marketing, and event presence.

Key Outcomes:

• Clear, consistent visual identity across all mediums
• Increased pride and alignment within the club community
• Professional presence at shows and clinics
• A brand mark that feels both classic and joyfully full of life

What I Loved About This Project

This logo refresh was about preserving a symbol that already meant something to riders and volunteers and shaping it into something clean and timeless that the club can be proud of. Bringing the fox to life in a more joyful form was especially fun for me since it resonated so much with the spirit of the club.

If you’re building or growing your own equestrian business and want a visual identity that truly reflects your story — I’d love to create something meaningful with you.
Let’s talk about your project.